{"product_id":"angela-hatton-the-definitive-guide-to-marketing-planning-2000-paperback","title":"Angela Hatton: The Definitive Guide to Marketing Planning [2000] paperback","description":"It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals.\u003cbr\u003e\u003cbr\u003e There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals.\u003cbr\u003e\u003cbr\u003e About The Author\u003cbr\u003e\u003cbr\u003e Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.","brand":"Hatton, Angela","offers":[{"title":"New","offer_id":51836800008531,"sku":"9780273649328","price":29.9,"currency_code":"EUR","in_stock":false},{"title":"Good","offer_id":51833338528083,"sku":"XG80273649328","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/hatton-angela-angela-hatton-the-definitive-guide-to-marketing-planning-2000-paperback-1191881686.jpg?v=1757358075","url":"https:\/\/keatsandchapman.info\/products\/angela-hatton-the-definitive-guide-to-marketing-planning-2000-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}