{"product_id":"anthro-vision-how-anthropology-can-explain-business-and-life","title":"Gillian Tett: Anthro-Vision [2021] paperback","description":"\u003cp\u003e\u003cb\u003eAs heard on BBC Radio 4's \u003ci\u003eStart the Week\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA revelatory model that explains how we buy, sell, work and live.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Absolutely brilliant.' \u003cb\u003eDANIEL KAHNEMAN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' \u003cb\u003eTIM HARFORD\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' \u003cb\u003eMELINDA GATES\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e___\u003c\/b\u003e\u003cbr\u003eFor over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of consumers and businesses at home.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eAnthro-Vision\u003c\/i\u003e, Gillian Tett - bestselling author, \u003ci\u003eFinancial Times \u003c\/i\u003ejournalist, and anthropology PhD - reveals how anthropology can make sense of people's behaviour, in business and beyond. She outlines how anthropology helps explain consumer habits - revealing the 'webs of meaning' that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too: helping us make better decisions, navigate risk - even work out what our peers are really thinking.\u003cbr\u003e\u003cbr\u003eAlong the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors, all to reveal the power of anthropology in action.\u003cbr\u003e\u003cbr\u003eThe result is a wholly new way to make sense of human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of \u003ci\u003eAnthro-Vision\u003c\/i\u003e.\u003cbr\u003e__\u003cbr\u003e\u003cbr\u003e\u003cb\u003eOne of the World's Top 50 Thinkers - \u003ci\u003eProspect\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' \u003cb\u003eMARIANA MAZZUCATO\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave.' \u003cb\u003eMERVYN KING\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is \u003ci\u003eAnthro-Vision \u003c\/i\u003e. . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' \u003cb\u003eNIALL FERGUSON\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Looking at the world like an anthropologist has long given Gillian Tett the edge over the rest of us as a journalist and thinker. With this book she generously shares her secret recipe - and explains why we may all need \u003ci\u003eAnthro-Vision\u003c\/i\u003e to see a way through some of today's most pressing global challenges.' \u003cb\u003eSTEPHANIE FLANDERS\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'In an age obsessed with hard science, it's becoming painfully obvious that the so-called \"soft\" subjects - social sciences and the humanities - have the power to reveal what otherwise remains obscure. One of the glories of \u003ci\u003eAnthro-Vision\u003c\/i\u003e is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' \u003cb\u003eMARGARET HEFFERNAN,\u003c\/b\u003e \u003cb\u003e\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Tett, Gillian","offers":[{"title":"Like New","offer_id":47891803832659,"sku":"XE81847942883","price":12.99,"currency_code":"EUR","in_stock":false},{"title":"New","offer_id":46510657634643,"sku":"9781847942883","price":17.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/tett-gillian-gillian-tett-anthro-vision-2021-paperback-55166909284691.jpg?v=1711621223","url":"https:\/\/keatsandchapman.info\/products\/anthro-vision-how-anthropology-can-explain-business-and-life","provider":"Chapters Bookstore","version":"1.0","type":"link"}