{"product_id":"barbara-cassani-go-2005-paperback","title":"Barbara Cassani: Go [2005] paperback","description":"\u003cp\u003eBarbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing GBP374 million.\u003cbr\u003e\u003cbr\u003eAt at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.\u003c\/p\u003e","brand":"Cassani, Barbara \u0026 Kemp, Kenny","offers":[{"title":"Very Good","offer_id":49577773236563,"sku":"XV80751535600","price":5.99,"currency_code":"EUR","in_stock":false},{"title":"New","offer_id":49552574251347,"sku":"9780751535600","price":9.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/cassani-barbara-kemp-kenny-barbara-cassani-go-2005-paperback-9780751535600-59331691053395.jpg?v=1728490746","url":"https:\/\/keatsandchapman.info\/products\/barbara-cassani-go-2005-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}