{"product_id":"battle-of-the-titans-how-the-fight-to-the-death-between-apple-and-google-is-transforming-our-lives-previously-published-as-dogfight","title":"Fred Vogelstein: Battle of the Titans [2014] paperback","description":"\u003cp\u003eThe story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as 'Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch.\u003c\/p\u003e\u003cbr\u003e          \u003cp\u003eWhether you're an iPhone addict or Android champion, it's undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It's a tale of backstabbing, personality clashes and brutal mind games.\u003c\/p\u003e\u003cbr\u003e          \u003cp\u003eFred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone's launch to the realities of development hell and the demise of Google's 'don't be evil' mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.\u003c\/p\u003e","brand":"Vogelstein, Fred","offers":[{"title":"Good","offer_id":50720907788627,"sku":"XG80007518845","price":4.99,"currency_code":"EUR","in_stock":false},{"title":"New","offer_id":46603080401235,"sku":"9780007518845","price":5.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/9780007518845.jpg?v=1778433713","url":"https:\/\/keatsandchapman.info\/products\/battle-of-the-titans-how-the-fight-to-the-death-between-apple-and-google-is-transforming-our-lives-previously-published-as-dogfight","provider":"Chapters Bookstore","version":"1.0","type":"link"}