{"product_id":"database-of-dreams-hb-z21","title":"Rebecca Lemov: DATABASE OF DREAMS Z21 [2016] hardback","description":"\u003cb\u003eAn acclaimed science historian uncovers the fascinating story of a \"lost\" project to unlock humanity's common denominator that prefigured the emergence of Big Data\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Just a few years before the dawn of the digital age, Harvard psychologist Bert Kaplan set out to build the largest database of sociological information ever assembled. It was the mid-1950s, and social scientists were entranced by the human insights promised by Rorschach tests and other innovative scientific protocols. Kaplan, along with anthropologist A. I. Hallowell and a team of researchers, sought out a varied range of non-European subjects among remote and largely non-literate peoples around the globe. Recording their dreams, stories, and innermost thoughts in a vast database, Kaplan envisioned future researchers accessing the data through the cutting-edge Readex machine. Almost immediately, however, technological developments and the obsolescence of the theoretical framework rendered the project irrelevant, and eventually it was forgotten.","brand":"Lemov, Rebecca","offers":[{"title":"New","offer_id":44254748737826,"sku":"9780300209525","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/products\/lemov-rebecca-database-of-dreams-hb-z21-9780300209525-40253920903458.jpg?v=1672780128","url":"https:\/\/keatsandchapman.info\/products\/database-of-dreams-hb-z21","provider":"Chapters Bookstore","version":"1.0","type":"link"}