{"product_id":"george-westerman-leading-digital-2014-hardback","title":"George Westerman: Leading Digital [2014] hardback","description":"Become a Digital Master--No Matter What Business You're In  If you think the phrase \"going digital\" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?  In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.\u003cbr\u003eIt explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn:  *  How to engage better with your customers *  How to digitally enhance operations *  How to create a digital vision *  How to govern your digital activities  The book also includes an extensive step-by-step transformation playbook for leaders to follow.  Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.","brand":"Westerman, George \u0026 Bonnet, Didier \u0026 Mcafee, Andrew","offers":[{"title":"New","offer_id":52163382870355,"sku":"9781625272478","price":29.9,"currency_code":"EUR","in_stock":false},{"title":"Good","offer_id":52163382837587,"sku":"XG81625272478","price":8.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/westerman-george-bonnet-didier-mcafee-andrew-george-westerman-leading-digital-2014-hardback-1198661622.jpg?v=1760987254","url":"https:\/\/keatsandchapman.info\/products\/george-westerman-leading-digital-2014-hardback","provider":"Chapters Bookstore","version":"1.0","type":"link"}