{"product_id":"jim-cotta-mens-health-workout-war-2015-hardback","title":"Jim Cotta: Men's Health Workout War [2015] hardback","description":"Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one - upmanship with an innovative get-in-shape program in Men's Health WorkoutWar. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a \"shirts off\" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.","brand":"Cotta, Jim \u0026 O'neal, Shaquille \u0026 Editors Of Men's Health Magazi","offers":[{"title":"New","offer_id":49408606273875,"sku":"9781623364120","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/cotta-jim-o-neal-shaquille-editors-of-men-s-health-magazi-jim-cotta-men-s-health-workout-war-2015-hardback-9781623364120-58921707929939.jpg?v=1726552932","url":"https:\/\/keatsandchapman.info\/products\/jim-cotta-mens-health-workout-war-2015-hardback","provider":"Chapters Bookstore","version":"1.0","type":"link"}