{"product_id":"simplify-tpb-z1","title":"Richard Koch: Simplify: How the Best Businesses in the World Succeed [2016] paperback","description":"\u003cp\u003eFor the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success? \u003c\/p\u003e\u003cp\u003eWorking with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC\u0026amp;C Strategy Consultants, Koch has the answer.\u003c\/p\u003e\u003cp\u003eThe principle Koch and Lockwood have discovered behind extraordinarily successful businesses is \u003ci\u003esimplifying\u003c\/i\u003e. Some simplify on \u003cb\u003eprice \u003c\/b\u003e- take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on \u003cb\u003eproposition\u003c\/b\u003e, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.\u003c\/p\u003e\u003cp\u003eWith case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.\u003c\/p\u003e","brand":"Koch, Richard \u0026 Lockwood, Greg","offers":[{"title":"Very Good","offer_id":51921840439635,"sku":"XV80349411842","price":3.99,"currency_code":"EUR","in_stock":true},{"title":"New","offer_id":44270438154530,"sku":"9780349411842","price":4.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/koch-richard-lockwood-greg-richard-koch-simplify-how-the-best-businesses-in-the-world-succeed-2016-paperback-9780349411842-58801524572499.jpg?v=1758209545","url":"https:\/\/keatsandchapman.info\/products\/simplify-tpb-z1","provider":"Chapters Bookstore","version":"1.0","type":"link"}