{"product_id":"the-persuaders-the-hidden-industry-that-wants-to-change-your-mind","title":"James Garvey: The Persuaders [2016] paperback","description":"\u003cp\u003e\u003cb\u003e'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIncludes brand new material covering the US election and Brexit\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEvery day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePhilosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHow did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? \u003cbr\u003eIs it too late, or can we learn to listen to reason again? \u003ci\u003eThe Persuaders\u003c\/i\u003e is a call to think again about how we think now.\u003c\/p\u003e","brand":"Garvey, James","offers":[{"title":"New","offer_id":44832846020898,"sku":"9781785781001","price":5.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/garvey-james-james-garvey-the-persuaders-2016-paperback-9781785781001-1144120098.jpg?v=1741039872","url":"https:\/\/keatsandchapman.info\/products\/the-persuaders-the-hidden-industry-that-wants-to-change-your-mind","provider":"Chapters Bookstore","version":"1.0","type":"link"}