{"product_id":"todd-rogers-writing-for-busy-readers-2024-paperback","title":"Todd Rogers: Writing for Busy Readers [2024] paperback","description":"\u003cp\u003e\u003cstrong\u003eWe were all taught the fundamentals of writing \u003cem\u003ewell\u003c\/em\u003e in school. But how do we write \u003cem\u003eeffectively\u003c\/em\u003e in today's hyper-interactive world?\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eWhen \u003cem\u003eThe Elements of Style\u003c\/em\u003e and \u003cem\u003eOn Writing Well\u003c\/em\u003e were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eTodd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eUse fewer words\u003c\/li\u003e\n\u003cli\u003eLower the reading level\u003c\/li\u003e\n\u003cli\u003eUse formatting judiciously\u003c\/li\u003e\n\u003cli\u003eMake the purpose clear for skimmers\u003c\/li\u003e\n\u003cli\u003eEmphasise value for readers\u003c\/li\u003e\n\u003cli\u003eMake responding as easy as possible.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eIncluding many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.\u003c\/p\u003e","brand":"Rogers, Todd \u0026 Lasky-Fink, Jessica","offers":[{"title":"New","offer_id":48830759174483,"sku":"9781914484452","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/rogers-todd-lasky-fink-jessica-todd-rogers-writing-for-busy-readers-2024-paperback-9781914484452-56647331217747.jpg?v=1728348780","url":"https:\/\/keatsandchapman.info\/products\/todd-rogers-writing-for-busy-readers-2024-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}